Marketing Strategy for Small Business Updated

Written by Saddam Hossen Sifat

September 23, 2019

Marketing strategy for a small business owner who wants to make things big and willing to explore. Before we start we need two pieces of information on your hand.

What to sell? What is your product?
Whom to sell? Who is your customer?

If you are from the ordinary business owner you may have the only answer to question one.

For two, you may think whoever want to buy is your customer. But that’s not the right approach. You need to know who your ideal customer is to make your strategies successful. I’ve asked hundreds of people this question and often the answer is something like, “Well, everyone who likes product or services.”

That’s not good enough for Best Marketing Strategy.

To put together a killer marketing strategy, you need to know who your target customer is. Customer will not go to find you. You need to reach them with your product. Now if you don’t know whom to reach then where did you will go?

Now the thing is if know your customer let’s continue. If you don’t then spend some time to figure it out and come for the marketing strategy. You can take help from this article. Link here.

Basic things Before Start making Marketing Strategy for Small business.

Did you heard about the term called “funnel”?
Let’s see what is it? And how it helps us to lead sale?

The funnel is a tube that is wide at the top and narrow at the bottom and used for guiding liquid or powder into a small opening.

Your marketing strategy for small business should need to look like a funnel where at the top it will attract the bulk of people and at the bottom, it will filter your genuine customer only. It’s just road-map for your marketing strategy with three components. Those are-

♔ Attract

♔ Nurture

♔ Convert

Let Talk about each of them individually. Look each of the components can be broken down further to make marketing strategy deeper. But for small business, it’s good to keep simple for a good start of your strategy.

You may be confused where the marketing strategy is? You will able to make your own strategy afterward for your small business. Keep reading… and find out what your business is missing.

Small business marketing Strategy first Phase Attract

We were talking about the ideal customer for your business, is not it? The person who wants to purchase? This is the stage where you will welcome them to your world (Market). You can say this is the wider part of the funnel for the marketing strategy. There are millions of way to do this but there is no static way for attracting your customer toward your marketing strategy plan. Whatever way you chose to need to keep in mind that, your goal is to capture the interest of customers not to sell or something else.

Interest doesn’t mean willingness to buy. So don’t ask them to buy.

Let’s go with some attracting way-

❖ Free Social media

❖ Paid Social Advertising

❖ Blogging

❖ Outreach

Free Social Media to Attract Toward Business Marketing Strategy

We all follow some page in the social network like Facebook, Twitter. We just follow them because we like what they post on it. Maybe it’s funny, interesting, serious, knowledgeable post. Whatever it is they just got your attention. Did you mention it?

This is what I asking you do to for your small business. You can use Facebook, Twitter to attract your potential customer. If you have the capability to do video, you should go to YouTube as well. Now Facebook also has the video option.

Don’t even think of making a sale on this stage just try to build the audience for long term strategies for your business. This audience will be your potential customer if you got the temperament and wait for the right time.

Paid Social Advertising to Attract Toward Business Marketing Strategy

Every social platform has an advertising option with easy navigation. You can easily reach to your customer through paid marketing to make your strategy best marketing strategy ever. They got a different form of an advertisement on their platform. You can have a look and decide which one is most beneficial for you. If it confuses you. Just check with a small campaign see the result. Based on that result you can choose the best one for your small business marketing strategy.

Most of the social media ads are for the impression. It means they will show your ads but they are not liable for people following it or not. Yes, it needs little cash but saves huge time. To make the best output you can make your content from the professional.

Though you are paying still you are just building the audience. When you are building an audience in attract stage of marketing strategy. They will visit your website, read your blog or join your social network.

➽ Advantages of social media marketing for your business:-
➘ It’s Free and can connect huge audience.
➘ Paid Marketing is easy with tracking or analytics.
➘Increase Brand Awareness.
➘Improve Search Engine Ranking.

➽ Disadvantages of social media marketing for your business:-
➚ Time-consuming.
➚ Negative Feedback.
➚Expensive Ads.

Blogging to Attract Toward Business Marketing Strategy

Statistics show that the B2B Marketers who blog receive 67% more leads than those who don’t. Consumer from US 81% trust information and advice from the blog they read. Start Blogging Now. A blog will help your website to rank in search engine and as well as attract huge returning traffic for your business marketing strategy.

✔ Five reasons to start blogging for Your Business or Company-

  • A blog will create a voice for your company.
  • It will also generate an inbound link to your website.
  • The blog will amplify your social campaigns.
  • It will increase your SEO for the website.
  • Generate leads.

Find the full details here below ➷

Why Business Need a Blog

Outreach to Attract Toward Business Marketing Strategy

We all know that the internet is a large medium nowadays. But the fact is offline marketing strategy did not lose its value. Still, a brochure can make a positive impression for you. But the advantage is you can use your web layout as a brochure.

The best thing will happen if you can mix online and offline marketing strategy. What can you do?
Collect information like phone number, address, twitter, Facebook of your target customer from the internet. Then Make a call and talk directly. You can also send a brochure via to the postal address. There is another option to send a message to the twitter ask for a schedule of meeting or call. This method will allow you to take action rather than waiting for the reader to read your blog and impressed.

➽ By doing this the best thing will happen to your small business marketing strategy-
➘ Build an Instant relationship with target customers.

➽ The odd thing is-
➚ It is time-consuming. Hard to be consistently genuine.

Small Business Marketing Strategy Phase Nurture

Now you are in the second phase of small business marketing strategy. Where you will try to sell something to your target audience. The target audience is already built throughout the first phase of the marketing strategy for business.
The target audience needs to be-
➘ Niche oriented.
➘ Had attention to you

If so let’s try to make some sale!!!

We targeting sale but the initial target is to nurture the audience toward the sale. In here you have to offer more specifically what exactly your product can do. You can try some comparing with competitors product to make a positive impression.

There are many ways to do this nurturing thing in marketing. Let’s talk about some of them.

❖ Email Autoresponders
❖ Facebook Groups
❖ Webinars

Email Auto Responders to Nurture Toward Business Marketing Strategy

An ‘autoresponder’, is a sequence of emails that send themselves automatically. You just need to write them and schedule them, the rest of the work for marketing will be done by the software.

This method is great for small business because it is written once and can reach to the unlimited number. What you can do with it. You can schedule 3 or more email with quality written things. The first two will be free to the user and the third one will content of your product. The first two can be something that can give some benefit to your user. Your target is to make yourself beneficial to them afterward they will make you befitted through your small business.

➽By doing this the best thing will happen to your small business marketing strategy-
➘ It’s Free (with limited option). Highly-targeted. Easy to monetize.

➽The worst thing is-
➚ Time-consuming. Hard to come up with new ideas.

Facebook Grouping to Nurture Toward Business Marketing Strategy

Millions of user are live on Facebook. What else can be best to sell a product except for Facebook?
Facebook giving plenty of options, you just need to use it properly to success in your business marketing strategy. What can you do on Facebook? One of the great option all of you knows that you can create a page for your business on Facebook to interact with people. This is not only an option. You can do much more with Facebook to make your marketing strategy successful.

✔ Grouping: – You can create a group for your target customer within your niche. Keep that in mind it’s on your product group. For example, you may have a product which can lose extra weight. Then the group should need to be weight loss tips. In the group, you will invite people who are interested in talking about this topic. You can also provide some tips which are helpful for weight loss. Show people that you know about this thing. Then go with your product and introduce it. Take some time to introduce in the mean focus on growing the group member.

✔ Live Video: – As a Facebook user you already know that Facebook launches a feature called live where you can go and can show people whatever you want to show and can interact with them. You may not have enough friend to see you live. Now the group will help you. You can go live throughout the group.
✔ Advertising: – As you know you can always advertise here on Facebook to make your small business strategy successful. We already talked about it.

Webinars to Nurture Toward Business Marketing Strategy

The best and smartest way to nurture your audience with webinars for successful small business marketing strategy.

What you can do capture a video answer the question people wants to know, show them what they need to know, show the diversification of the product and much more.
Don’t go selling approach. Simply just don’t do advertise. It will make faulty your small business marketing strategy you are working on. It will bore people as well. Just show them how they can be benefited.

The best thing about the webinar is once it is done it just become an asset for you which can be used anytime for generating the lead for your business marketing strategy.
You can ask people to join your free webinar to learn and put an email opt-in. This will help you to build a new email list for your further email autoresponder work.

➽ By doing this the best thing will happen to your small business marketing strategy-
➘ Free. Very personal.

➽ The Worst thing is-
➚ Requires video equipment/technical knowledge.

Small business marketing Strategy Phase Conversion

So far in the small business marketing strategy, you were trying to build an audience and introducing them to the product. Now you are in the best part of the online marketing strategy for small business. Here in conversion, we will try to convert our audience who are aware of our product to sell. This part is very crucial for online marketing strategy because here the result will come out for all the hard work you have been done so far.

So let’s sit tight and find out and implement your strategy and earn money. The conversion that does not make sense if you will ask for sale directly. This is not what conversion is.

At this point of implementing your small business strategies, you will give a solution through your product or service. Already you show them with the previous phase that information which adds value, webinar, downloads, Facebook engagement and much more. Throughout the whole process, you show them the problem they are facing now just go with the solution.

A solution to the problem which they are having and can be solved to buy your products or services.

How to do this?

Here is the three thing you can do to make your small business marketing strategy successful-

❖ Sales page
❖ Free Consultation
❖ Adverting

Sales Pages to Conversion Toward Business Marketing Strategy

This is the email we were talking about in auto email responder option which will be sent lastly in the second phase of small business marketing strategy. What you were trying is to engage people to receive your email and forcing them to open it. They are used to a positive response to your email. Now the marketing strategy comes up with its action.

You can send them an email with your sales page where they will land by clicking on your link. You can also send them to your amazon page. Its depend on your business where you want them to go. Now the thing is you need to care about the page where you sent them. The best marketing strategy will work only if you got something interesting and valuable on that page. They need to be attracted to your product or business. They also need to understand that advantage of your product.

Best description can sell 200% more than the average one. So keep that in mind and ask yourself. If you were in a position where your consumer standing. Would you buy the product what you were trying to sell? I recommend you to find the answer is “NO”. Now the reason why not and work on it. The small business needs to keep working on it to make the perfect product and services for the best marketing strategy.

This is the most preferable way to make a sale in marketing strategy for small business. If you look around the web you will find many of them trying to use this approach and they are reaching to succeed in their small business marketing strategy.

➽ By doing this the best thing will happen to your small business marketing strategy-
➘ It’s Customizable and Traceable.

➽ The Worst thing is-
➚ Can be costly

Free Consultation to Conversion Toward Business Marketing Strategy

You can take action to be yourself as a salesperson to make your small business strategy successful. You can try tely sale or face to face sale. If you want to sell an expensive product or a specialized product. You can call and schedule a meeting and consult with them for free. This way if it’s a product consumer can see the product live which is a great help for marketing because it raises the chance of sell.

➽ By doing this the best thing will happen to your small business marketing strategy-
➘ It Can be more persuasive.

➽ The worst thing is-
➚ Time-consuming. Budget-consuming (paying a sales team).

Advertising to Conversion Toward Business Marketing Strategy

Confuse to see advertising again in conversion phase of small business marketing strategy? Yes, we do use advertising option in attract phase and using it again at here in conversion phase. But the thing is both of them are different from each other.

Let’s see the difference-

In attract ads are-

✔ Target was very broad.
✔ It was aimed to get people into your funnel.

But in conversion ads are-

✔ Target is very much specific.
✔ It was aimed to get people to open their wallets.

In conversion ads for your marketing strategy, your target will be the person who already knows about your product and how it can help them. How to reach them? It’s pretty simple which is call retargeting. You can target those who visited your site.

➽ By doing this the best thing will happen to your small business marketing strategy-
➘ Easy. Traceable

➽ The Worst thing is-
➚ Costly

⤮ Before we end up:

Before concluded I just want to make sure that the above-described things are the concept of the marketing strategy for small business. Which will work for sure if you give enough effort on it to make marketing strategy successful? In every phase, I describe a couple of options but there are plenty left on the web. To be a smart business in the industry you need to do tuning continuously to get the most sales from it.

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